How It All Started
Hey guys! My name is Melissa, and I'm the Owner of Ever Aspen Home. I've always been a creative person, and back in 2015 I decided to start this journey which has led me here today! I opened up New Leaf Wood Designs on Etsy, and started out making wood products and home accessories; such as dog bowl stands, painted mason jars, and decorated frames. This quickly turned into Custom Wood Signs, which really took off! Having lost my office job in 2016, making the decision to go full time with my small shop was an easy one!
For Christmas 2016, I made my first few doormats as gifts to family members. They were a big hit! After a couple months of durability/quality testing, I released the doormats in my Etsy shop. At the beginning of 2020, I decided to solely focus on the doormats, and retire the wood signs, along with changing my business name!
Today, Ever Aspen Home creates beautiful doormats in-house, and in order to keep up with demand, we have partnered up with a local print shop to print the designs you see here! To see our colorful doormats, click here.
If you ever have any questions or design ideas, don't hesitate to reach out to us at firstname.lastname@example.org
Why the name: Ever Aspen Home?
Back in 2005, I got my first puppy, a beautiful chocolate lab! We named her Aspen and fell madly in love with her! Sadly, at just shy of 14 years old, we had to say goodbye to her. It was so hard on our family, and we still miss her dearly. So I knew I wanted to keep her name alive in any way I could!
When my old shop name (New Leaf Wood Designs) no longer made sense for my brand, I decided it was time for a complete overhaul of my shop. I wanted a brand name that was fresh, meaningful, and easy to remember! After what felt like forever and tons of random words to try and match, I landed on the PERFECT name: Ever Aspen Home ❤️
Fun fact: When designing my logo, I thought it would be neat to subtly incorporate my old shop name in there somehow (and because “Aspen” is a type of tree), and decided to add the leaf icon! So it has double meaning 😊